GRAUWERK
2025 / GRAUWERK
BRANDING
GRAU-WERK was a project focused on the creation of a brand and its visual identity. The objective was to design a logo that could be precisely recreated for commercial use, supported by a coherent brand system.
ROLE
Brand strategy, art direction, identity
TOOLS
Visual identity, typography, applications
RESPONSIBILITIES
Concept, Art Direction, Branding, Delivery
SELECTED PROCESS
01 / LOGO
The logo combines inspiration from German industrial electrical engineering diagrams with the proportional logic of the rule of thirds. This structured approach creates balanced spacing and a clean, harmonious aesthetic, reflecting the brand’s minimalist and functional ethos.
02 / grid
Everything was built on a precision grid. Every element can be traced back to its origin within this system. The GRAU-WERK logo is defined by a 36-pixel grid, ensuring it can be perfectly reconstructed at any time with complete accuracy.
03 / precision
Each graphical element within GRAU-WERK has been carefully crafted to align precisely with the 36-pixel grid. Every component is a natural extension of this underlying structure.
NEXT PROJECT
GRAUWERK
2025 / GRAUWERK
BRANDING
GRAU-WERK was a project focused on the creation of a brand and its visual identity. The objective was to design a logo that could be precisely recreated for commercial use, supported by a coherent brand system.
ROLE
Brand strategy, art direction, identity
TOOLS
Visual identity, typography, applications
RESPONSIBILITIES
Concept, Art Direction, Branding, Delivery
SELECTED PROCESS
01 / LOGO
The logo combines inspiration from German industrial electrical engineering diagrams with the proportional logic of the rule of thirds. This structured approach creates balanced spacing and a clean, harmonious aesthetic, reflecting the brand’s minimalist and functional ethos.
02 / grid
Everything was built on a precision grid. Every element can be traced back to its origin within this system. The GRAU-WERK logo is defined by a 36-pixel grid, ensuring it can be perfectly reconstructed at any time with complete accuracy.
03 / precision
Each graphical element within GRAU-WERK has been carefully crafted to align precisely with the 36-pixel grid. Every component is a natural extension of this underlying structure.
NEXT PROJECT